Tips on Creating Effective Solo Ads

Are you attempting to run an excellent solo ad? Given below are 3 simple tips that will help you get the most out of your solo advertising.

One underutilized tactic is to include a testimonial with your solo ad. If you can use real testimonials on your site why shouldn’t you be using them in your ads? It will make your ad more credible and increase the level of trust your readers have for you. You will find that there are many ads out there that are total garbage and look very spammy. You can use the support of a testimonial to make your ad stand out and get your readers to believe in the product or service you are supplying. It will provide the push your ad requires. Your solo ads should not be ads at all but more in line with presell pieces that present your product and its benefits and you should certainly avoid any hard selling. By using testimonials you will find that your conversions increase and that it is easier for you to get your point across. You can even go a step ahead and use these testimonials in the subject line of your ad.

You can also increase the effectiveness of your ads by offering people something free which will allow you to gather their contact information in return for the freebie. After you get an email or other contact data from them you can start to push your product by following up with them. The biggest benefit of doing this is that when you send your traffic to your opt-in page instead of your main sales page, you tend to get more conversions. By following up, this will give you’re the chance to convince potential clients that they should buy your product.

Secondly, you want to make sure that your ads look and feel highly professional, which means you should spell check them so that no errors creep in. People dislike responding to unprofessional ads because if you couldn’t be bothered to correct your ad, how good can your product be? So, they tend to associate the quality of your product to that of your ad. The flow of your ad also needs to be checked, besides the spelling. You can easily spot mistakes by reading it aloud. Also ensure that the formatting of your ad is in line with your expectations. Don’t make it too complicated and try to keep it simple.

Last, but no less important, is that you need to avoid pre-written ads. Make sure you keep your ads completely unique from every viewpoint. If your affiliate manager is providing you with a copy of a solo ad, just rewrite it or even create one from scratch. Using these pre-written ads will be a complete turn off since people aren’t happy to see the same ad time and time again. Both the text of the ad and the subject line need to be original.You need to stand out and not lose yourself in the crowd.

We can see from this article that advertising in ezines is comparable to any other type of advertising. To guarantee the highest ROI possible you need to be taking the right action at the right time.