Online Marketing Company Uk : Ranking On Page 1 Of Google In 5 Simple Steps

by Jean-Marc Bouche

I recently read an article who compared Google to a woman! Although quite surprising at first, I realized that the author was right on the button. I personally believe Google is or at least act as a princess, but it’s a matter of degree in opinion.

So why, and what does it have to do with ranking on Page 1 of Google? A lot! Ever heard the expression “If she ain’t happy, nobody ain’t happy”? That is what I am talking about.

Google knows what it likes and dislikes. Do what Google likes and you will be rewarded, Do something Google dislikes, and be ready to endure the famous “Google wrath” …

So what is it that Google wants and likes?

Above anything else, Google wants to offer its clients with a pleasant and positive experience. It does make sense if you think about it. If you are looking for something, enter your search in Google and find it right away, you will be happy, you will come back another time, and maybe even click on one or two PPC (Pay-Per-Click) ads. And THAT, Google likes a lot…

Now what would happen if you couldn’t find what you were searching? You would not be happy, possibly frustrated, and you could decide the unimaginable … check if Yah__ could give you a valid answer. And that is unthinkable for Big G!

1 – Be congruent. Double check and verify that your keywords and meta tags are related with the content of your web pages. In other words, tricking people to visit your website by using keywords unrelated to the page they visit is not a good way to get noticed.

2 – Provide valuable content. Using a website as an online business card is over. You need to provide content, valid content to be exact, and you need to change it, modify it and improve it on a regular basis. New content makes Google happy. Better yet. Create a short video, put it on youtube, and embed it in your web page.

3 – Use long-tail keywords. It would seem logical that you want to be found with a simple one word keyword, but it is not true.

I have worked with people in the mortgage industry. I could easily name a few who would give their right arm to rank on page 1 for the word “mortgage”. It certainly would bring a lot of traffic, but probably not the one they really want, the targeted, ready-to-buy traffic. Short-tail keywords that are 1 or 2 words are usually “browser” keywords. Long-tail keywords, 3-5 words are buying keywords.

For example. When you type “Digital Camera” you are in research mode. You want to learn more about digital cameras, see what they can do, and what to expect. Now if you type ” Canon Powershot A540″ you move to a buying mode. You have done your research, you know what camera you are interested in, and now you are looking for the best place to buy. Do you notice the difference? Long-tail keywords is what you want to focus on. they are buying keywords.

4 – Increase the number of backlinks. An important way for Google to know how valuable your content is, is by the traffic it generates, But Google relies heavily on backlinks. Google works on the assumption that the more websites link to yours, the more valuable your site is. This is one of the more challenging part of the process to rank high and it is the subject of an article by itself. Let me know if you want to learn more about it.

5 – Take your time and be consistent. Take some time everyday or every week, and do something to improve your ranking. Update your content regularly, add a few backlinks every week or two. The more consistency the better. Resist the idea of doing everything all at once. It might get you a faster ranking, but do not forget, the faster the climb, the faster the fall. A steady and consistent work on your site will bring you and keep you where you want for months, maybe even years to come.