What is App Marketing
The current digitization of the services has taken the internet by
storm. The technology has skyrocketed in yesteryears, which is why there
are a number of apps for the users to perform tasks from shopping to
exercising to count the calories that have been gained or burnt. More to
it, there are fair chances that you have turned on an app (maybe a
news website or a
blogging platform) before enjoying your morning coffee for the day.
To let you familiarize with the trends and the happening across the
globe, apps play a great role. They fetch the happening to the screens
of your smartphones without letting you realize the amount of app
marketing that has been involved in the whole phenomenon.
App marketing is a wide term that involves the techniques that are
created to offer the attention to the apps they deserve. It involves a
lot of efforts (online majorly, offline included) to hitch users’
attention.
App marketing comes as the next step after apps have been created
successfully. It is all about marketing the strategy that has been
summed up in the creation of the applications. The ultimate aim of app
marketing lies in familiarizing the users about the benefits of the
applications.
App marketing is more of a technique that can win over successfully
the users if done systematically. For offering you a better
understanding, let’s dive deep with us into the practices for the same.
We have prescribed the methods under two different headings that
include the pre-launch and post-launch practices. Here is more on the
approaches.
Mobile App Pre-launch Best Practices
Icon Designs
The icons of your applications matter as it is an easy hint for the
users to acknowledge the purpose of the application. Deciding an icon
for the app will matter to make the apps’ impression a positive one
among the users. Moreover, it is the first point of interaction with the
customers and thus, it must be impressive.
Thus, making an exceptional icon holds importance when marketing the
strategies perfectly. A perfect icon is a way to move the potential
clients to the next level.
Better UX/UI Designs
The
UX and UI designs
are the two different aspects of the same coin. Both are designed to
offer an exceptional experience to the users. The UI prominently deals
with the technical aspects whereas the UX deals with the response to be
given to the users.
In order to get in more clients, exceptional UX/UI experience is
required. In case the users are impressed, the app has already created
its success. Therefore, this aspect holds importance for the proper
marketing of the application to be launched.
Create Websites
Now that mobile app has been built, it is now time to
create the website
as well. With the same, you must ensure the delivery of fresh content
to the users. Creating the content in a promotional way can help in the
marketing of the application.
Prior to the launch, it is also good to get the review of the app
from the related sites. Positive reviews will always help to get your
app noticed by the users that may urge them to download the application
later.
Press Release
Press release is again a formula for a successful marketing campaign.
Hitting the users’ inbox with the press release is an affordable and
the most sought after method of familiarizing the users with the launch
of the applications.
The methods are just great to have the complete control over
Marketing campaigns and thus, you need not to rely on the external
sources to push your campaigning to the next level. In addition, choose
your words carefully while developing the PRs.
This is the round-up of the pre-launch best practices that are sure
to make your campaign one robust in order to offer the benefits in the
right way. However, it is not all about the pre-launch strategies.
Accomplishing the pre-launch objectives is just the half part, another
half lies in performing the post-launch practices too.
Here come the practices that are needed to be accomplished for the complete success of the mobile app marketing strategy.
Mobile App Post-launch Best Practices
Advertising
As soon as the app launch news is circulated with the PR, it is now
time for the service providers to advertise about the applications. For
the same, any medium of advertising can be used (online & offline
both included). It will help in spreading the news to the bigger masses.
The better the advertising media, the brighter the success chances.
It is also important to target the audience by providing them convincing
reason for using the app. Make it more attractive and alluring to be
used by the audience.
App Store Optimization
App store optimization is important as a number of users (studies
have revealed nearly 60%) are going to discover the app release through
app store searches. Thus, by using the
app store optimization (ASO), you are making use of a technique to optimize the app for higher ranking on the app store search result.
The higher the app ranks in the app store, the more visible it is to
the potential users. The ultimate goal of the ASO is to drive high
traffic to apps page in the app store so that searchers can take the
action- “download the app”.
Influencer Marketing
Influencer marketing has been coined with the recent marketing
mediums. This is a broad term that aims to develop a relation with the
influential people who have the potential to create visibility for a
product or a service over the web.
This type of marketing generally requires something exceptional in
the form of engaging blogs, info on social media channels, through guest
posts or by a combination of all these to be offered to the users who
can be approached by the influencer for marketing the related products.
Deep Linking Indexing To Cover Search Engine
Deep linking
is yet another formula for successful marketing approach. The best
thing about deep link is that it links to the content within the mobile
app. The links can be created and shared just like it is done for the
web. These links direct the users to that particular section of the
application where the product is displayed as soon as they click the
link. Google has already been providing the specific search results to
searchers with this technique in the use.
With this approach, the aim lies in redirecting the users to that
specific link such as “http://example.com/path/specified page” rather
than redirecting the searchers towards the home page that is
“http://example.com”. Deep linking is one of the exceptional formulas
for successfully covering the search engine results.
Email Marketing
Let your app influence more people with effective email marketing
practices. Email marketing is one of the effective marketing channels
for mobile app user acquisition and getting potential customers. Email
marketing channels can be useful for both pre and post launch marketing
efforts. Moreover, occasional mails with attractive discounts on
festive season and holiday eves are a clinch to ensure your space in
clients’ inbox. Mails on such occasion work exceptionally well rather
than the ones sent regularly.
That’s all about the best app marketing pre as well as post-launch
practices. All these approaches have been researched to offer the
benefit in the form of accomplished app marketing.
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